Turn the key — unlock your pipeline

Your outbound. Turnkey.

Completed conversations with your ICP — you pay per conversation, not per seat.

TurnKeySDR · Client Portal
Live
9
Conversations this week
3
Meetings booked
33%
Conv → meeting
Harlow & Finch Group
Operations Director
Meeting Booked
Walked through current field-ops setup; scheduling pain confirmed. Booked a 30-min demo for Tuesday with the ops lead and one director.
HQ Denver, CO · ~140 employees · Industrial services  ·  ▶ Recording & transcript
Bluepine Manufacturing
Plant Manager
Referred Out
Summit Freight Co.
VP, Operations
Nurture
Sample view
200+
Decision-maker conversations booked
Week 1
Calls running. Not month three.
$0
Salary, benefits, or ramp cost
Per
Real conversation. Not per hour.
What in-house outbound actually costs

Slow outbound is expensive. Most companies find out after they've paid for it.

Hire, onboard, tool up, wait out the ramp — serious budget gone before you know if the channel even works. TurnKeySDR removes that risk: dialling starts in week one, and you only pay per completed conversation.

These are real numbers. Not estimates.

The in-house path

Hire. Train. Ramp. Tool up. Manage. Wait.

Months pass. Budget goes out the door. You still don't know if the channel works.

The TurnKeySDR path

Dialling in week one. You pay per conversation that happens.

Results visible fast. No lengthy upfront commitment required.

Base Salary
Before benefits, taxes, or bonus
$65,000
Benefits
+25% on top of base
$16,000
Recruiting
Fees, job boards, time
$12,000
Onboarding
Training and management
$7,500
Ramp Period
Full salary before they produce
$20,000
Tech Stack
CRM, dialer, data - per year
$42,000
Estimated first-year cost
One rep. One market. Before you close a single deal.
$162,500
What's actually included

Completed conversations are the output. Here's what produces them.

A completed conversation is a real, two-way dialogue with a qualified decision-maker — a meeting booked, genuine interest, a referral to the right buyer, or an honest no after hearing the pitch. Voicemails, gatekeepers and hang-ups never count and never bill. That's the unit you pay for. Everything below is what produces it — all included.

TurnKeySDR · Engagement board
Week 3 of engagement
01 · Call list
412 accounts
built to ICP · refreshed weekly
02 · Script
v4 live
iterated Monday · 2 hooks testing
03 · Stakeholders
3 buyers / account
mapped before first dial
04 · Dials
74 today
6 conversations · 2 booked
05 · Reporting
Portal live
debrief Thursday · scoreboard visible
Illustrative view — what a running engagement looks like
01

Custom-built call lists

Lists built specifically for your ICP - not bought from a broker or recycled from a database. We look at company signals, hiring patterns, and buying triggers. Not just job titles.

02

Scripts written and iterated

Built around your offer, your ICP, and your objections - not generic templates. Updated based on what's landing and what's not. Every week.

03

Stakeholder research

Going beyond org charts to figure out who actually decides and who blocks deals. Multi-threading the right buyers in each account before a single call is made.

04

Real cold-call dials

Not outsourced overseas. Not juniors reading a script. Experienced cold-callers who've done this across multiple industries, on the phone with your prospects — as your brand.

05

Real-time reporting + weekly debrief

Every engagement is run to a scoreboard you can see. Every conversation logged, every outcome visible, and a weekly debrief on what the market is telling us. No black box.

None of this is optional. Every engagement includes all of it — from the first list to the last debrief.
Honest

This isn't for everyone. And that's the point.

Most agencies take your money regardless of fit. Before any engagement, we assess whether your market, ICP, and offer are a real match for cold-call outbound. If they're not, we'll tell you.

If your ACV is too low

If the math doesn't work for either of us, we say so on the discovery call — not after you've committed.

If your ICP is still fuzzy

Outbound works when we know exactly who to call and why — if that's unclear, we'll point you to what comes first.

The math

What does your outbound actually produce?

Dial in the activity. See exactly what comes out the other end.

114
Completed conversations
25
Meetings booked
20
Activated buyers
16
Nurture pipeline
13
Referred to the buyer

Delivered May 22 – July 17, 2026, across three client engagements — every outcome logged conversation-by-conversation in each client's portal.

Activity Inputs
Daily dials 80
Connect rate 10%
Connect to conversation rate 50%
Conversation to meeting rate 15%
Show rate 80%
Deal Economics
ACV (avg contract value) $25k
Customer lifetime (LTV) 3 yrs
Close rate from meeting 25%
Meetings held / month
at these activity levels
14
Projected Funnel
1,680
Dials / mo
80 / day
168
Connects / mo
10% connect rate
84
Conversations / mo
50% of connects
13
Meetings booked / mo
15% of conversations
10
Meetings held / mo
80% show rate
$250k
Pipeline / mo
held × ACV
Deals closed / mo
7
Revenue / mo
$181k
Revenue / yr
$2.2M
LTV generated / yr
$6.5M

* Estimates based on typical benchmarks. Actual results vary by market, list quality and offer.

About

Not a call centre. Your outbound team, turnkey.

TurnKeySDR was built running outbound where pipeline wasn't a growth lever — it was survival. We plug into your company as your outbound function: your brand on every call, your scoreboard in plain sight.

📞
Trusted professionals, no handoffs From list to call to debrief - seasoned operators owning the work throughout. No junior reps cutting their teeth on your prospects, no internal pass-offs, no accountability gaps.
🏗️
Built for markets where trust matters Experience running outbound in relationship-driven industries sharpens one thing fast: how to earn attention, establish credibility, and get a real conversation started - whatever the market.
🎯
A small number of clients. Taken seriously. Not running fifteen campaigns at once. The focus is on results per engagement - not volume of contracts.
"

In 2026, cold calling is still the fastest way to build conversation velocity with your ICP. No AI-generated slop. No LinkedIn DM buried under 40 others. Experienced callers, real decision makers, actual conversations — the kind that tell you in 90 seconds whether someone is worth pursuing, and why they're not buying from you yet.

A call centre

Sells activity.

Juniors on rotation. Scripts read, not owned. Dials counted, outcomes fuzzy. You pay per seat and hope.

TurnKeySDR

Sells completed conversations.

Experienced callers as your brand. Scripts iterated weekly. Every outcome logged and visible. You pay per conversation.

No long commitments

Book a call. Find out if there's a fit.

15 minutes to work out whether outbound makes sense for your market and offer. If it doesn't, we'll say so — and point you in the right direction.

No obligation. We'll tell you on the call if we don't think it'll work.