One operator. Cold calls only.

The deals you're missing aren't lost in the close. They're lost before the conversation ever starts.

One operator. Real cold calls. You pay for a qualified conversation with your ICP - nothing else.

Run the Numbers → See what's included
Today
This Week
Month
Live
Dials
300
Today
Connects
30
10% rate
Meetings
9
30% conv.
Talk Time
1h 22m
Avg 2m 44s
Call Log
Connect · 1m 42s
9:07 AM
Meeting
Voicemail · 0m 22s
9:24 AM
VM
Connect · 5m 18s
10:11 AM
Meeting
Connect · 1m 55s
10:58 AM
Follow-up
Connect · 4m 47s
11:34 AM
Meeting
Dials This Month
W1
W2
W3
W4
Monthly Totals
1,500
Dials
150
Connects
45
Meetings
200+
Decision-maker conversations booked
Week 1
Calls running. Not month three.
$0
Salary, benefits, or ramp cost
Per
Real conversation. Not per hour.
What in-house outbound actually costs

Most companies don't realise how expensive slow outbound is - until they've already paid for it.

Building an in-house outbound function looks straightforward on paper. In practice, by the time you've hired, onboarded, tooled up, and waited out a ramp period, you've committed serious budget - and you still don't have enough data to know if it's working.

These are real numbers. Not estimates.

The in-house path

Hire. Train. Ramp. Tool up. Manage. Wait.

Months pass. Budget goes out the door. You still don't know if the channel works.

→
The TurnKeySDR path

Dialling in week one. You pay per conversation that happens.

Results visible fast. No lengthy upfront commitment required.

Base Salary
Before benefits, taxes, or bonus
$65,000
Benefits
+25% on top of base
$16,000
Recruiting
Fees, job boards, time
$12,000
Onboarding
Training and management
$7,500
Ramp Period
Full salary before they produce
$20,000
Tech Stack
CRM, dialer, data - per year
$42,000
Estimated first-year cost
One rep. One market. Before you close a single deal.
$162,500
What's actually included

Booked conversations are the output. Here's what produces them.

A cold call is thirty seconds of your prospect's time. Getting there - building the right list, researching the right people, writing something worth saying, and iterating until it works - that's where most of the effort goes. All of it is included.

01

Custom-built call lists

Lists built specifically for your ICP - not bought from a broker or recycled from a database. We look at company signals, hiring patterns, and buying triggers. Not just job titles.

02

Scripts written and iterated

Built around your offer, your ICP, and your objections - not generic templates. Updated based on what's landing and what's not. Every week.

03

Stakeholder research

Going beyond org charts to figure out who actually decides and who blocks deals. Multi-threading the right buyers in each account before a single call is made.

04

Real cold-call dials

Not delegated overseas. Not handed to someone still figuring it out. An experienced operator who's done this across multiple industries is on the phone with your prospects.

05

Real dials, by me

Not outsourced overseas. Not a junior who is not personally invested in the campaign's success. The actual operator and founder who is the one on the phone with your prospects.

06

Real-time reporting + weekly debrief

Every conversation logged. Every outcome visible. A weekly call to walk through what the market is telling us - and what to do next. No black box.

None of this is optional. Every engagement includes all of it. One operator, responsible for the whole thing - from the first list to the last debrief.
Honest

This isn't for everyone. And that's the point.

Most agencies take your money regardless of fit. Before any engagement, we assess whether your market, ICP, and offer are a real match for cold-call outbound. If they're not, we'll tell you.

✕

If your ACV is too low

If the math doesn't work for either of us, we'll say so on the discovery call - not after you've committed.

✕

If your ICP is still fuzzy

Outbound works when we know exactly who to call and why. If that's still unclear, we'll work through it - or point you to what comes first.

✕

If you need multi-channel

Cold-call outbound is what we're great at - list building, scripts, dialling, iteration, all of it. If you need email and LinkedIn blended in, we'll tell you who does that well.

✕

If you need an account team or QBRs

One operator. A small number of clients taken seriously. If you need agency scale, reporting theater, or a team of five, this isn't the fit.

The math

What does your outbound actually produce?

Dial in the activity. See exactly what comes out the other end.

Activity Inputs
Daily dials 80
Connect rate 10%
Connect to conversation rate 50%
Conversation to meeting rate 15%
Show rate 80%
Deal Economics
ACV (avg contract value) $25k
Customer lifetime (LTV) 3 yrs
Close rate from meeting 25%
Meetings held / month
at these activity levels
14
Projected Funnel
1,680
Dials / mo
80 / day
168
Connects / mo
10% connect rate
84
Conversations / mo
50% of connects
13
Meetings booked / mo
15% of conversations
10
Meetings held / mo
80% show rate
$250k
Pipeline / mo
held × ACV
Deals closed / mo
7
Revenue / mo
$181k
Revenue / yr
$2.2M
LTV generated / yr
$6.5M

* Estimates based on typical benchmarks. Actual results vary by market, list quality and offer.

About

Not an agency. Not a call centre. One operator who actually dials.

TurnKeySDR was built after years running outbound for real - at early-stage tech startups where pipeline wasn't a growth lever, it was survival. Plus years in construction and hospitality, where you earn trust in the first 30 seconds or you don't. That background shapes every call.

📞
Trusted professionals, no handoffs From list to call to debrief - seasoned operators owning the work throughout. No junior reps cutting their teeth on your prospects, no internal pass-offs, no accountability gaps.
🏗️
Built for markets where trust matters Experience running outbound in relationship-driven industries sharpens one thing fast: how to earn attention, establish credibility, and get a real conversation started - whatever the market.
🎯
A small number of clients. Taken seriously. Not running fifteen campaigns at once. The focus is on results per engagement - not volume of contracts.
"

In 2026, cold calling is still the fastest way to build conversation velocity with your ICP. No AI-generated slop. No LinkedIn DM buried under 40 others. No hiding behind a screen. One experienced caller. Real decision makers. Actual conversations — the kind that tell you in 90 seconds whether someone is worth pursuing, and why they're not buying from you yet.

No long commitments

Book a call. Find out if there's a fit.

15 minutes to work out whether outbound makes sense for your market and offer. If it doesn't, I'll say so - and point you in the right direction.

Book a Call → Connect on LinkedIn Email simon@turnkeysdr.com

No obligation. I'll tell you on the call if I don't think it'll work.